The following session was a Planning for Good interview by Ed Cotton of two participating organizations - Kiva and Witness. Jessica Jackley Flannery, cofounder of Kiva Microfunds, and Su Patel, communications and outreach manager of Witness, spoke to these two unique programs.
As a note, several planners with less than 3 years of experience met on Sunday before the conference started and worked with Planning Directors to help "Plan for Good" by helping these two organizations.
Kiva
Kiva is about building third world businesses. They lend money to others so they can thrive. The program seems to be mainly women helping women (most of the lenders and beneficiaries happen to be women).
The system works on microfinancing which is essentially banking for the poor. By linking up individual lenders with beneficiaries, it puts giving in individual terms. This makes giving to Kiva less like a drop in the bucket and more like a real difference.
http://www.kiva.org/
Witness
Witness uses video and online resources to uncover human rights violations around the world. The idea is that these stories should never be buried so Witness empowers and equips people to capture them on tape.
http://www.witness.org/
There is consumer fatigue with donating - there's another cause, another thing to give money to, and there is a lot of bad news in the world. So how do you transform good intentions into actions? By engaging people and making causes personal.
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