Karim Rashid considers design to be essential to systems and services. He is mostly interested in the physical world and making it a better place. He tries to bring a heightened experience to everything he designs because he sees the power in one moment to elevate your spirit.
In the mass consumer market, design at one time was elitist. Now with brands such as Method and stores such as Target, the world and people in it are more physically engaged.
Karim doesn't think artists are futurists. "No, I'm just contemporary," he countered and said he sees today whereas others see the past. There is a tipping point where it takes just one person to make a change. Unfortunately, sometimes that person isn't empowered to make that kind of change. In these cases, Rashid says it takes only one believer.
Rashid believes that beauty is a word that needs to be raised more and that physical things should be aesthetic on the ouside with content on the inside. Things can still be disposable or reusable, they almost have to be these days, but they are not the same. Archetypes stay with us until we can break the norm and design something with new shape, color, and styling.
The global middle class is spoiled with options and have many opportunities to experience more. The consumer is more powerful now.
As creative people, we should look at the world objectively because to look at the world from the outside is to be able to do brilliant things for others.
Technology has given us a super-heightened image of reality or what can be in reality. Now with efficiencies and the ease of getting materials online, physical things hold more importance. If we have to have something physical, let it be beautiful and with function. Create something so engaging that it will capture your mind.
The moment something becomes a style it's a part of history and therefore a part of the past so Rashid says to design instead of style things. We must innovate or die.
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