What a Nice End to the Week

Man, everything just wrapped up very nicely today at the end of a busy work week.

I was working on several different projects, just trying to efficiently manage all of them, all due by the end of the week. There was one project that I knew I could get about half (the big half) done but wasn't sure that it would be where it needed to be by the end of the day, and it got dropped. I had completed the necessary part and the rest was moved off of my plate. So that freed up a bit of time to work on my other projects.

I am helping to put a mood video together and it's a really cool thing. We're looking up all sorts of images, books/quotes, songs, and video clips to set a certain mood for a presentation coming up.

Another thing I have been working on...I have been doing some trending. I don't think that's really a word but I like it. The definition: to look for/at trends. There is this huge Trend Report put out by http://www.trendwatching.com/ every year that I have been sifting through to apply to different targets. At first I just had to learn what the trends were as they give them these crazy names, like "Hobbynomics" and "Infolust", but then it has been really interesting sifting through with one group in mind and then explaining how the trend could be leveraged for that target. I am going to be a Trend Master. ;)

Some Texas Tech advertising students came to the agency today. (Some UT Planning Grad Students came 2 weeks ago, so that was pretty fun for me.) They selected me to be the person who represented Planning so that was pretty cool. It's interesting because I know exactly what they're going through and exactly what they're thinking - I was just there not too long ago! So I tried to be as helpful as possible and got a lot of positive feedback. Many of the students asked for my card and wanted to know if it would be okay to send me questions. So I'm having a lot of fun with that - molding young advertising minds. Remembering being in their shoes sure helps me think of the right things that they want to hear about. So add to my list of titles - Molder of Young Minds. :D

So yeah, I got to a good stopping place on all of my projects and came home today feeling quite fulfilled. It just sets the stage for a relaxing weekend. Hooray!