The movie is just fun, rocking the ABBA songs, and it was nice to have a little outing. Then we got a great big surprise right as the movie ended. I'm not giving anything away here - there's a singing and dancing sequence at the end as the credits are rolling. Right as that started, some people at the front of the theater started to blow confetti up into the audience. I mean, it was a big surprise, was really loud, and was just ridiculous with all this confetti blowing up into the audience!
The confetti was in the movie too, which at this point we couldn't even hear. I think the confetti was getting shot into the audience for a good minute straight. Finally everyone, up to the top row, had confetti falling on them and everyone was up and out of their seats playing with it. Laughing, looking around, trying to figure out what was happening.
Finally the sound and spray was over and everyone kind of starts to leave but then Meryl Streep pops up again and says, "You want another one?!!" Then they launch into another song and it was great. :D
Alright, now for the nerdy advertising part of me - while it was happening I was thinking, "huh, I wonder who thought of this stunt! And what company sends people out to do this? This is something to look into!!" Total nerd, I know, but it was a fun experience.
But I don't know how they cleaned up all that confetti - it was everywhere! We even saw it trailing into the rest of the mall as it got caught on people's shoes.
I did a quick search and noticed that a few other people blogged about it so it's causing a bit of a stir. I have to say, it was a pretty good stunt.
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