Music In Commercials

Have you ever hummed a song that you heard in a commercial, wondering what it was? And maybe it's just a tiny snippet, so it's not a lot to go on.

Today I was watching MTV and during one commercial break, there was a small banner on the bottom of the screen that first popped up with what the commercial was for, then popped up the current song playing in the commercial (title and artist), and finally suggested that if you like the current song than you might like ____. That's pretty cool!

It may have been a little distracting but that's probably because I'm in advertising. Actually, having the brand or company name pop up too may be a great way to brand a commercial. You see the whole loop about two times during the commercial...it's just something different.

It finally leads you to the music portion of MTV's site so that you can look up all the songs mentioned. I'm sure it's branded there too = integration.

Cool idea.